Read to Write Better

Read to Write Better

Writers are frequently advised to read more to improve their writing. The problem is, no one seems to tell them how to use reading to elevate their writing practice. Reading alone is not enough—osmosis is not a viable strategy for learning. Books about this topic,...
Don’t Underestimate Your Reader’s Intelligence

Don’t Underestimate Your Reader’s Intelligence

It’s no secret people’s attention spans appear shorter these days. We know this, and we know why. That is an entirely different discussion we can have another time. What we should discuss now, however, is the reaction of creatives to the waning attention span. ...