Published on: August 26, 2026

A Map Through the Publishing Maze: My Conversation with Euwyn of Publishing Map

Most writers spend years learning how to write a book and almost no time learning how books actually move into the world. Then the manuscript is finished, the excitement is real, and suddenly the questions begin. Should you query agents? Submit to small presses? Hire freelancers and self-publish? Consider a hybrid publisher? How much will it cost? How long will it take? Who can you trust?

That is why my recent conversation with Euwyn felt so valuable. Euwyn is an independent author and the creator of PublishingMap.com, a resource designed to help writers understand the publishing process from beginning to end. He did not build it because he wanted to sell writers on one path. He built it because, after publishing his own book, he found himself facing the same confusion so many writers face: too much fragmented advice, too many opinions, and too little neutral guidance.

What struck me most in our conversation was how clearly he named the problem. Most publishing advice, he said, starts one step too late. In other words, much of the advice writers find online assumes they have already chosen a lane. It tells them what to do if they are pursuing traditional publishing or what to do if they are self-publishing. But many writers are still one step earlier than that. They are not yet asking, “What do I do next on this path?” They are asking, “Which path actually makes sense for me?”

Most writers are shown too few options

One of the most useful things about Publishing Map is that it does not reduce the conversation to a simple traditional-versus-self-publishing debate. Euwyn explains that writers actually have several broad routes available to them, each with different tradeoffs around cost, control, timelines, and support.

Those routes include:

  • traditional publishing
  • self-publishing
  • independent and small presses
  • hybrid publishing
  • specialized or institutional presses

That wider view matters because many writers begin the process with incomplete assumptions. They may think their only respectable option is traditional publishing, or they may assume self-publishing is the only realistic path. In truth, the right fit depends on the kind of book they have written, the audience they hope to reach, the degree of creative control they want, the timeline they can accept, and the amount of money and energy they are prepared to invest.

In our conversation, Euwyn made the point that some writers are trying to force themselves into a route that is not naturally suited to their work. A literary, unusual, or niche project may not be a strong fit for a large traditional house, but it could be well suited to an independent press. A writer who values speed and creative control may discover that self-publishing aligns more naturally with their goals. What matters is not prestige for prestige’s sake. What matters is understanding the operating model you are choosing.

The publishing process is bigger than most writers expect

Another reason the resource is so helpful is that it shows the process as a sequence rather than a blur. No matter which route a writer chooses, there are still many stages between finishing a draft and placing a finished book in readers’ hands. Those stages include feedback, editing, design, formatting, rights and metadata, production, distribution, launch, and long-tail marketing. The route changes who controls what, who pays for what, and how long the process takes, but it does not eliminate the complexity.

That point resonated with me because it reflects what I have seen again and again, both as an author and as a publisher. Writers often underestimate not just the amount of work involved, but the number of handoffs involved. They do not always realize how many people may touch a book before publication, or how many decisions have to be made along the way. Even when an author is working independently and wearing several hats, the process still requires a respect for sequence, timing, skill, and collaboration.

During our conversation, I mentioned my own early experience with a vanity press. Years ago, I signed a contract that cost me thousands of dollars and gave me very little in return. That kind of story is far too common, and it is one of the reasons a neutral resource matters. Writers need places where they can learn about the process without immediately being pushed toward someone’s service, package, or sales funnel.

Neutrality is not a marketing angle

One of the things Euwyn emphasized repeatedly is that Publishing Map is meant to be agnostic. That may sound like a small detail, but it is actually central to why the project matters. Writers searching for help are often vulnerable. They are excited, uncertain, and eager to move forward. That makes them easy targets for companies or individuals who present themselves as guides while quietly steering them toward paid solutions.

Euwyn built Publishing Map in deliberate resistance to that model. He spoke about turning down affiliate relationships because he did not want the resource to become another funnel disguised as advice. Instead, he wanted to create something that gathered the scattered pieces together, cited them, verified them where possible, and presented them in a way that served the writer first.

That kind of neutrality will not remove every hard decision from the publishing process, but it does something almost as important: it gives writers a better frame for making those decisions. It helps them compare routes, ask sharper questions, and recognize what they may not have considered yet.

What writers most underestimate

By the end of our conversation, I kept returning to one central idea: writers often underestimate just how intricate, long, and collaborative publishing can be. Even when you are the one who wrote the book, you are still entering a process with moving parts, overlapping responsibilities, and delayed outcomes. Passion matters, but passion alone does not move a manuscript cleanly through editing, production, distribution, and marketing.

That is why tools like Publishing Map are so useful. They do not promise shortcuts. They do not pretend the path is simple. They make the process visible, which is often the first step toward making it manageable.

If you are working on a book, thinking about your next publishing move, or trying to help another writer understand the options in front of them, this is a resource worth exploring and forwarding. Visit PublishingMap.com, spend some time with the routes and stages, and use it as a starting point for better questions. Writers do not always need more noise. Sometimes they simply need a map.

Colin Mustful

Colin Mustful

About

Colin Mustful is an author, historian, editor, and publishing professional. He is the founder and editor of History Through Fiction, an independent press dedicated to publishing historical narratives that are both authentic and engaging. As a novelist, Mustful has written five works of historical fiction exploring the complex histories of settler-colonialism and Native displacement in Minnesota. His novel Reclaiming Mni Sota won the Midwest Book Award for Literary/Contemporary/Historical Fiction.

Alongside his writing, Mustful has built a career helping authors navigate the publishing process through editing, book coaching, and education. He holds an MA in history and an MFA in creative writing, and he frequently speaks on the craft and business of historical fiction. Residing in Minneapolis, Minnesota, he balances his professional work with running, playing soccer, and advocating for the importance of history in shaping a more just and sustainable future.

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